Target audience questionaire results; appeals

The majority of respondents said that no they did not read film magazines.

The majority of respondents said that they're most influential form of marketing was trailers and social networking, with the minority saying, word of mouth and posters were theirs.

The majority of respondents said that the story line gave them the most pleasure in watching films, after this is stars. I would have thought stars would be the most popular. The minority said that genre was the least thing they minded about.

The majority of respondents said that they did watch movies based on stars.

Target audience questionaire results; consumption prefrences

The majority of respondents said that they would go to the cinema more often if they were cheaper.



The majority of these respondents said that they preffered going to the cinema in the Winter.

The majority of these respondents said internet is there preffered way of watching a film and the minority said dvd's and tv.

The majority of respondents said that for a normal film theyre preffered genre would be, drama and for a short film it was also drama. But the minority for normal said, horror, and for a short said, thriller.

Target audience questionaire results; social make-up

The majority of respondents were 18-25 and the minority were 26-30.

The majority of respondents were coccasian and the minority were asian.

The majority of respondents were male with a minority of female.

The majority of respondents live in the South West which gives us an idea that they are middle class.

Story Boards

Script draft two

Script Second Draft

Annotated script

Script draft one

Script First Draft

The Treatment

This fictional documentary, filmed by a group of students who have been asked by their film studies teacher to film the reactions and grievingness of pupils. This is intended to be shown at his memorial service as a tribute to Ben. The students intend to interview, friends, staff, students and family. It begins with a sudden teenage death of a bright, popular athletic, handsome fellow student who has died in a car crash.

During Charlotte’s interview, it is revealed that Ben has been taking ADHD medication and buying it off a student who has got this condition. We find this out when a text is sent around all the students by an anonymous individual and Charlotte receives it. At first she is confused and then this turns to anger as she realizes he was all fake. He wasn’t who everyone thought he was. Her reaction shows a great deal about who she is and also gives us an insight into why he had taken the drugs as there is so much pressure.

Everyone is very shocked and confused. People want to know why he would take these drugs and what made him do it. So the documentarists decide to take a different approach and investigate the issues Ben was facing in which forced him to take the drugs. While interviewing people they all mention his brother and how naturally talented and great he was and how much Ben looked up to him. While interviewing his best friend, Tom, we find out he knew and that he was very worried about him. He starts to blame himself for the death of Ben and this is when it is revealed that he knew all along.

                Now that everyone knows, the documentary makers feel it a good idea to show the consequences of taking un prescribed drugs. We interview Doctor Trenkil who has a PDHD in medicine.

Ben’s personal tutor talks of how Ben wanted to go and do a sport course at a college nearby instead of studying academics. This was not allowed as his parents and the head teacher thought it best he applied to Oxbridge and study something he wasn’t interested in, like his older brother had done. He had a lot of pressure and this is shown throughout the documentary.

The film makers take the documentary to both the parents and the teachers including the head master and we see the reactions of these people and they can learn from what they did wrong.

Genre case study 2- Amercan Teen

‘American Teen’ is on the mocu-documentary borderline. Whether it is real or not, we don’t know. Nanette Burstein is the film maker; she followed around 5 teenagers in their final year at high school. There are many very realistic things about the film, but there is a lot that you question. A lot you wonder if it has been set up or not. Was Megan told to vandalise someone’s house? Megan is the popular, bitchy, goody two shoes that has never been sent to the principal’s office before. So why has she now? There is also her best friend, the jock. Who is the good looking, popular guy who all girls fancy yet he falls for Hannah, the rebel who doesn’t care what other people think and doesn’t have many friends. He then breaks up with her over text, something that we as an audience all question as to be a set up. Next you have the nerd, but this stereotype is challenged. In fact all stereotypes are challenged. The nerd has every quality that the stereo typical nerd would have but he isn’t an a* student and he doesn’t sit at home working all day. Hannah rebels because she lives alone with her grandparents because her mother is mentally ill and can’t look after her. Megan finds it hard to connect with emotions as her sister died when she was younger, so she takes out her anger on other people. Colin is the basketball player, who has to do well this season and get a scholarship to college or else he won’t be able to afford it. His father is an Elvis impersonator, at the local restaurant and says he has to join the army if he doesn’t get in to college.

The voiceover throughout the mocu-documentary is done by the characters, but mainly Hannah. This helps the audience feel closer and more emotionally attached to the characters. This is because they can tell you how you feel and it makes it more real. We meet all the characters family and they are filmed in their homes, there bedrooms, in their cars. Everywhere they go the cameras go. We don’t miss one bit out of their final year at high school.

The cameras used are handheld which is an important aspect of a documentary. All the scenes come across to be real yet you question a few of them, this makes you question whether it is a documentary or a mocu-documentary. They used interviews and close up, deep chats with the characters to let the audience understand the stereotypes inner feelings. We never hear or see the documentary maker, it is completely focused on the characters and how they feel, not how they are questioned or talked to.

This is an image of Megan, the princess sitting in her room.

This is an image of Mitch, the jock.

This is an image of Hannah, the rebel.

This is an image of Jake, the school nerd, during band practice.

Genre case study 1- The Breakfast Club

‘The Breakfast Club’ is a teen movie where 5 teenagers get detention on a Saturday and are locked in the school library for 8 hours. From 8am until 4pm. You have each one of the stereo types of an American high school. You have, Claire, the spoilt-princess, Andrew, the school jock, john the badly behaved, rude boy who comes across at first as not having any feelings. Brian is the nerd, the brainy boy who is in the physics, maths and many more academic clubs and lastly Allison, who is a compulsive liar and doesn’t speak at all in the first half of the film. Throughout the movie you learn a lot about the characters. They all have something in common, at first they deny these factors but as the movie progresses they become much more open and tell each other about their home life and why it is so bad. It all comes down to the parents. The principal is a nasty, bully who takes his power of authority to another level. He threatens John secretly and tells him no one will believe him, hes alone and who would take his word over his. The principal’s nasty behavior brings the students together, they all become very interested in John and why his behavior is like it is.

Teen movies usually use problems that teenagers in the audience will face, this is to help them relate to the characters and become emotionally involved. Conflict with parents is a common factor in a teen film but instead of presenting it in a very serious way there is humor throughout the film but they still get their points across, which brings the audience emotionally attached. This is a very cliché teen movie although it was instrumental in setting the clichés. They include illegal substances, such as marijuana but there is no peer pressure in the characters taking part in it, they join in on their own. Although the idea of virginity was made very pressured. Claire the princess and prom queen was repeatedly taunted about whether she was or not.

This is John, the misunderstood teenager.

This is Claire the princess, sitting next to Andrew the school jock with Brian the brains sitting behind them.

And this is the nasty principal. This images shows his anger at the teenagers.

Latly this is an image of Allison, watching everyone else in the room, not saying a word.

Genre Intertextuality

Box office results for similar films

Drop Dead Gorgeous

'Drop Dead Gorgeous' is a mocumentary that has a box office viewing of $10,571,408.

American Teen

'Amercian Teen' is a documentray that has a box office viewing of $942,441

There is such a big gap in viewings between these two films, even though they are both american high school documentaries. The mocumentary is trying to be non fiction by making it seem as real as possible where as the documentary is completely non fiction. Poeple are clearly more attracted to 'Drop Dead Gorgeous', this could be for many reasons but it seems like it is because 'Drop Dead Gorgeous' has stars featuring in it, such as Kirsten Dunst.

Our chosen genre and its conventions; documentary

Voiceover is the first convention of a documentary. The voiceover encourages the audience to think that they know more about it then they do. It gives them the idea they have some kind of specialist knowledge. This is because the voiceover is authoritative.

The second convention is the ‘real’ footage of events. Documentaries will add in as much footage as they can, so that there documentary will seem as real as possible to the audience. Documentaries are seen as non-fiction by audiences. The footage is always made to look as real as possible to the audience by editing and having a voice over.

The third convention is the technicality of realism. This is natural lighting and sound to make the documentary seem as real as possible.

The fourth is archive footage and stills. This will create information that the film maker may be unable to use or find themselves. It all helps with making the documentary look more non-fiction.

The fifth convention is interviews with experts. This is used to help authenticate the views in the documentary.

The sixth convention is text. Text is always believed as being true as you see it, remember it and it’s there in bold. It is easy with labels, dates and names.

Sound is the seventh convention. Is id diegetic sound or non-diegetic sound? Ha it been added or was it on location? Is sound used as a transition between scenes?

 Set-up is the eighth convention. Even if something is true and did happen, the film crew will recreate the scene to make it look real but it isnt as it is being recreated.

Visual coding is the ninth and last convention. Visual coding are things like mise-en-scene and props. Soemthing that shows who someone is viually, weather it be a white coat for a doctor or a briefcase and tie for a business man.

Our chosen genre and its modes; documentaries

There are 5 different modes for documentaries.

              The first is Expository, this is the most traditional mode and it focuses on the voice over. The 'voice of God', you hear him or her but you never see them. There would be a lot of footage and archive material etc. to help back up the voice over and support the argument. Images are often used to illustrate or even counterpoint the voiceover.                                                                       

                The second mode is the observational mode. This mode consists of no interviews, no voiceover, but with lots of handheld footage and long takes. The sound is caught on location rather than added in during editing. The subjects also pretend that they are not being filmed.

           The third mode is participatory. This mode could be described as having a mix of observational mode and expository mode in it. There is a voiceover of the documentary maker talking, but there are also synchronous sound recordings. The documentary maker interacts with the subject. There are interviews and a lot of footage and archival material as well as newspaper heading and letters. The documentary maker is visible to the audience.

               The fourth mode is reflexive documentary. This mode tries to capture an emotional response from the audience by borrowing techniques from fiction films. They like dramatic lighting and dramatic music. The voiceover isn’t telling you things, they are questioning things so that the audience can come to their own conclusions but with suggestive factors.

             
The last mode is the performative mode. This mode is when the documentary maker interacts with the audience and will comment on the process of making the documentary. The documentary will address the audience in an emotional and direct way.  The documentary may be focused towards an investigation or a search, but this may not lead to any satisfactory conclusion.

Our chosen genre and its conventions; teen movies

Our film is going to be consist of two genres; teen and documentary. The reason that it is teen is because it is going to be set in a high school and focus on the pressures that teenagers face, we are going to document what we see and interview certain people which will create a documentary.

Teen films are films that contain mainly teenage characters with real life problems to face, ones that the audience can relate to. They attract a teenage audience and actively discourage adult viewers. They are usually rated as 15's for indecency and sexual themes as these are common in teen films. The main plot line that they can go for would be, first love, the coming of age, conflict with parents/family, teen angst and alienation. They can either be presentd in a serious way but this wouldnt be as fun for teenagers to watch as they enjoy watching the glossy and stereotypical way they are usually presented.
Teen documentary is not the only hybrid genre of the classic teen film. You can get:

• Teen sci-fi
• Teen drama
• Teen horror
• Teen comedy
• Teen musical

The codes and conventions of a teen film are;

• high school
• parties
• alocohol
• illegal substances
• relationships
• complications
• proms
• parties
• virginity

American teen films are much more popular and world wide watched then any other. This is because they focus on the conventions of sterotypes and social groups. They always contain cliques and bullies and the jocks..etc.

Target Audience Research

JUVENILE

Gender    Age
Female 13-17
Male 25-34
Male 45-54


This is a short film about a young girl bringign home her boyfriend to meet her father who does everything he can to put the boyfriend off. Ther reason i think that this film connects to our idea is because it is all about first impressions and how you coem across to people and in our mockumentary we see that people's impressions change when they find out one thing about that person.


Little Hands

Gender	Age
Male	18-24
Male	25-34
Male	35-44

After watching this documentary and looking at the statistics i was really shocked by the fact the main gender who had watched it were male. I thought that women would feel emotional and connected to this sort of short film but i was wrong. This documentary provides conventions such as lookin gin on the life of someone else, it will often use hand cameras, it uses real people and interviews. The story is about a group of young school children who are deaf and so therefore are forced to communicate through hand gestures. They are happy children and not aware of the difficulties that they face.

Poster Analysis

Bend It Like Backham


Alice in Wonderland Poster



Jennifers Body


Real Steel

SAMPLE QUESTIONAIRE

Here is our sample questionaire to help us establish our target audience is, what they think about short films and how they're film watching habits in general.

QUESTIONAIRE

Changing our original idea

After having watched and studied the short films ive realised that our storylines are to complicated for 5 minutes and having a short, interesting, simple storyline would be much better and would look good. For example, using a lot less characters, less locations and less narrative.
We therefore came up with this new idea which will be a hybrid documentary theme (mockumentary) in which we will make a fake student documentary taken in the aftermath of someones death. Over the course of filming, the interviews will unearth who his true friends are and the peer pressure youung people are under.

MYXOMATOSIS 13,704

OFF SEASON (on the BBC so must be very popular)




CRAZY HANDS 58,981

These three short films that i found have some differences but they also have a lot in common. For example:
They all have few locations, due to a low budget. Off season is a little different as they use two houses but that is all they use.
They averagely come to about 10 minutes in timing. Myxomatosis is 4.42. Crazy Hands is 7.25 and Off Season is 11.21. This is very short so usually all that the stories have is a moral story beneath the surface.
They all have an odd, comical story line.

What is a short film?

A short film is any film that is not long enough to be thought of as a feature film. But people can not decide what the boundary is for the length. The Academy of Motion Picture Arts and Sciences define a short film as "an original motion picture that has a running time of 40 minutes or less, including all credits".
In North America a short film usually runs in 20-40 minutes and focuses mainly on character but in places including Europe and New Zealand a short film can be anything between 1 and 15 minutes and focuses mainly on story line and twists.

Genre Brain Storm

The Pitch , tittle tbc

Laura is from a middle class background but due to her fathers absence her and her mother are struggling to make ends meat. Her father left because the mother had an affair in which Laura now blames the mother for her fathers departure,
Her goal in life is to open her own tattoo parlour and for this there is in her eyes no need for any degree like qualifications. Therefore she does not want to go to university, but her mother disagrees and this is where there real conflict hits. It causes many a argument after argument. They both refuse to compromise with any ideas.
There is an alternative group of drop puts who go to lots of punk parties in random secret warehouses, Laura joins them and goes to one. In the moment, while high, they spontaneously decide to go away. She hurries home to grab some money and a few food supplies, knowing full well that her mother will not be happy with what she has done.
They arrive at this garage like building and everyone including Lauera is having a good time. Laura ends up kissing one of the guys, Jake, the one that is in charge and she has fallen for. But soon they run out of supplies and the guys go off to buy some more with the money that Laura took from her mum. While there goon the other girl, Hannah, admits to sleeping with Jake the night that Laura had kissed him.

Chosen idea

We have chosen to use Mehran's idea as we think it would be more practical. We decided that my idea had too much narrative and therefore would be much harder to shoot and Mehran had a good amount of narrative but a lot depended on the acting. We both felt that this would be the easier to accomplish with the short time we have being 5 minutes.


Mehran's Idea                                                                                Christabel's Idea

Good amount of narrative                                           Interesting narrative with twists and suprising elements
Dependent on script and acting.                                  Too much narrative is harder to shoot.

Interesting, fun                                                            Original idea
Plot to long for 5 minutes                                            Could be confusing and hard to understand storyline.
Relatable characters                                                   
Locations to hard to find.

Initial Ideas

Lucy and a group of friends go on holiday together, to get away after there exams. While on there way back Lucy talks to one of her friends about how difficult her parents can be and how she really doesn't get on with them. This conversation is so that the audience can get a small picture of her relationship with her parents before we get into the story. Lucy finally arrives home after a very long day of travelling to discover her parents don't know who she is. They allow her to stay one night in their house as it is late at night when she knocks on the door. The next morning they ask her to leave over breakfast. Obviously Lucy is extremely confused and doesn't quite understand what is happening. She knows as much as the audience does to why this is happening. After thinking for a while about what to do she decides that if she finds some photographs of her with her parents they may remember and everything will go back to normal but as she now cant get into the house she finds it a struggle to find this photos. Eventually she decides that maybe she should go to the police station and see if they may know something. As Lucy is over 16 they are allowed to give her her birth documents where Lucy finds out she is in fact adopted and these people she grew up with aren't in fact her real parents. At first she is worried and upset and confused, a mix of a lot of emotions but she knows the thing to do is to confront them. With birth certificate in hand and a strong want to meet her new parents she goes home, where her parents admit to everything and agree that maybe she should see her real birth parents. As soon as you see her birth parents you can tell instantly that these people are the people that Lucy looks like she grew up with. They sound like her, act like her and have that loud bubbly personality that lacked in her adopted parents.


For my initial idea i decided i wanted to do a teen thriller, the reason i wanted to do this was because it wasnt something that i had been interested in before and i thought that it would be a good change.

Narrative Revision

Every story has to have an equilibrium,a complication, a dis-equilibrium, a climax and then new equilibrium. They don't necessarily have to be in this order but a good plot will include each one somewhere.
Equilibrium - the introduction of the film where everything is normal.
Complication - disrupts the equilibrium, causing an unbalance.
Dis-Equilibrium - lack or loss of stability to equilibrium where the hero has to overcome obstacles.
Climax - The most intense, exciting or important point of the film. Either things will be the same as before or they will change.
New-Equilibrium - The equilibrium is balanced, but different to before. Usually better.

According to Propp, every story has to have several character types. A hero, a princess, a villain, a donor and a helper.
Hero - The hero has to overcome barriers which are presented in the dis equilibrium.
Princess - The princess is a distraction to the hero and a prize that the hero will get at the end of the story.
Villain - The villain will try and stop the hero by presenting barriers that the hero has to overcome.
Donor - The donor will help the hero by offering him or her something.
Helper - The helper is like the side kick to the Hero.

My first post

Hi, my name is Christabel and i have just started my A2's. I am going to be working with Mehran throughout the year. We had a variety of different options to do for the coursework but we have decided on creating a short film, lasting approximately five minutes, which may either be live action, animated or a combination of both. With this film we will create a poster for the film and a film magasine review page featuring the film. I am really excited about making this film, as unlike the AS coursework it will be a whole story and i much more enjoy doing this compared to just the opening sequence. I am a 6th form student at Collingham and this is my blog for my media coursework.