Target audience questionaire results; appeals

The majority of respondents said that no they did not read film magazines.

The majority of respondents said that they're most influential form of marketing was trailers and social networking, with the minority saying, word of mouth and posters were theirs.

The majority of respondents said that the story line gave them the most pleasure in watching films, after this is stars. I would have thought stars would be the most popular. The minority said that genre was the least thing they minded about.

The majority of respondents said that they did watch movies based on stars.