EVALUATION- How effective is the combination of your main product with ancillary texts?

2- How effective is the combination of your main product with ancillary texts?
Our movie poster targeted teenagers. We used anindependent style that appealed to the niche audience that we tried to attract.We used a de-saturated image which connoted the nostalgic and independent stylewe wear aiming for.  The poster revealedthe main subject of our film, Ben Collins, the boy who died and the title ofthe movie, ‘Why did Ben Collins die?’ A name that catches your eye andsummarizes what the mocumentary is all about.

We made a double page spread for a magazine,featuring an interview with us, the directors, and a summary of themocumentary. This was similar to the two art house magazines, ‘Little WhiteLies’ and ‘Sight and Sound’. Both magazines targeted a certain niche audiencesimilar to the one that we wanted to attract to our mocumentary. We consciouslydecided not to use successful actors as we didn’t want the audience to bedetracted from the films verisimilitude. Therefore the magazine article focusesmore on us, the directors of the mocumentary and our motivations and reasonsfor the film.


(CLICK ON PIC TO SEE LARGE)